NOTES - Day 1 - Monday September 27th 1999
Global Website
Global Website Paper written up by Lin Pugh prior to Seoul Workshop
Global Website Strategy
In developing the website strategy we need to ask the questions what, where, when, why, how, who.
Goals of this planning:
Definition phase
These questions should be answered before we go into the design phase
Goals and requirements
Who are the primary and secondary audiences? (describe interests, needs, skills)
What is the audience capacity ?- browser, speed, knowledge
Will the site attract different audiences? Who? What are the areas of interest to each?
Researchers
Media
What is the key message?
Existing content or new?
What existing images are available?
Do we need to capture user data? What do we need to know? Why?
What new technologies will be used? Why?
What information will change? How often and how extensively? Who will provide this? In what form?
What is the budget?
What are the plans to promote the site? Who is responsible for this activity?
Proposed date of launch
Where is the launch?
Who is organizing it?
What is it’s purpose?
What is the budget?
What has to be ready before the launch? The entire site? Should a discussion already be started?
What is the specific task of the WFS in this?
Are there other media we can easily involve?
What activities are taking place at a regional level, that need to be built into the global design?
What activities are taking place within WomenWatch, that we have to connect to?
Tone and personality
What areas benefit from updating?
When does the site need to be complete?
Who will approve the design work? What actions require approval?
Should we set up a design approval committee?
Who will host and maintain the site?
Can and will Greennet continue to do this?
How long is the site intended to last?
Design phase
Preparatory phase
Realization phase
Maintenance phase
Last Updated on 20/10/99
By Karen Banks