Statement made by the International Association of Women in Radio and Television (IAWRT) to point "J "in the Beijing Plan of Action:

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"Women and the Media" should be viewed on two different levels

On the public level:

Within the framework of a free and independent press the media should play a central role as a tool in the implementation of all the twelve points in the Plan of Action

  • by placing gender-related issues on the agenda,
  • by raising public awareness on women’s human rights and influencing traditional attitudes to the roles of men and women in society,
  • by monitoring Governments and institutions on their achievements and failures with regard to the implementation of the Plan of Action.

On the media level:

To enable the media to fullfill its role in the implemtation of the Plan of Action initiatives should be taken and active support given to

  • training opportunities for women in the media, particularly with regard to new technology, the Internet and basic journalism,
  • grassroots projects to enable women to regord and communicate their own everyday lives and concerns,
  • radio projects as a medium to reach out to and access women in more isolated areas in third world countries,
  • study courses and research aimed at sensitizing both journalists and the general public on gender portrayal: how men and women are portrayed and on which issues they are given a voice
  • mechanisms to bring more women into top management positions in media companies


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